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Pacific Place - CRM Website
A CRM platform to reward loyal members
Media. Responsive Website
Challenge & Solutions
Pacific Place is a high-end shopping mall located in Hong Kong CBD. To awarding the loyal customers, a CRM website is created for points collection and prizes redemption. As a CRM platform the most challenging part should be the UX design, since the website structure is complicated with point collection, redemption, membership system, forms, listing and system notice. Although the structure is large and complex, the flow and interface design should be with clear guild and can be easily used which help encourage members keep on using the website.




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