K Cash is a lending company in Hong Kong. They would like to bring a new brand image to attract young potential customers.  "AI", "High Technology" & "Interactive" are the keywords of the new official site. To fulfill these requirement, we tried to use 3D interactive model as the key visual, the "K" logo are formed with a lot of small particles and can be interact with the mouse. The particles will spread when scrolling down which metaphor "Break the old roles and find the new ways".  Line graphics with gradient on dark background are used as the main style to create a "AI" vibe.

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About the functions, we spend time on user research and find out customers would like to have instant result of quotation. Therefore, we put an instant calculate function on phase 2 development. It also fulfill "AI" and "Interactive" at the same time.