The brand mission of ⎡⼀五一十⎦ is publicise Hong Kong Slangs. ⎡⼀五一十⎦means explaining things clearly. Through different creative products and media to attract young generation to learn correct Hong Kong Slangs knowledge. In order to enhance their Cantonese comprehension skills and solving the communication barrier. On the other hands, we try to let young generation to know more about local history and living culture through Hong Kong Slangs. It helps build up ethnic identity of being a Hongkongers.